Professional TikTok Influencer Milestones
How Much Can TikTok Videos Pay?
TikTok creator earnings vary significantly, from a few cents per 1,000 views in the Creator Fund to hundreds or thousands of dollars per post through brand deals and the Creator Rewards Program. The exact amount depends on a creator's follower count, engagement, video quality, and other income streams like sponsorships.
TikTok's built-in programs
Creator Fund:
Pays an estimated $0.02 to $0.04 per 1,000 views. This means a video with 1 million views earns about $20 to $40.Creator Rewards Program:
Offers a higher payout, estimated at $0.40 to $1.00 per 1,000 views. This translates to $400 to $1,000 for a video with 1 million views, with eligibility favoring longer, original content with high engagement.Brand Deals and Sponsorships
If lucky enough to reach a large following, marketing products or businesses can pay more than TikTok itself.
Per post: Earnings vary widely by follower count and engagement.
Mega-influencers (1M+ followers): $10,000+ per post
Macro-influencers (500K–1M followers): $5,000–$10,000 per post
Mid-tier influencers (50K–500K followers): $500–$5,000 per post
Micro-influencers (10K–50K followers): $150–$500 per post
Nano-influencers (1K–10K followers): $50–$150 per post
Other ways creators make money
Selling merchandise: Creating and selling their own products
Live streams: Receiving "gifts" from viewers during live broadcasts
How To Use TikTok for Best Results
TikTok is a great platform to market your other videos (from YouTube/Twitch/Kick) or to market products that you can sell from the TikTok shop. I would start creating videos with the intentions of marketing to a new audience while sharing links to your website or to other monetized videos. I wouldn't expect to get paid a substantial amount from TikTok itself until I'm reaching around 50K followers with videos reaching 100,000's views regularly.
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